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Why Traditional PR Fails Startup Founders

Retainer agencies were built for corporates with unlimited budgets — not founders watching their runway. Here's the problem, and how we fix it.

Performance PR: Built for Startup Founders

We only get paid when your article is published. That aligns our incentives with yours — and every placement is engineered to deliver two things startups actually need: fundraising credibility and customer acquisition.

  • Get featured in USA Today, Wired, The Independent & 200+ outlets
  • Do-follow backlinks from DA 80+ publications — real SEO authority
  • Rank higher on Harmonic AI, Crunchbase & Dealroom investor platforms
  • Appear in ChatGPT & Perplexity answers in your category (AIO)
  • Pay only when your article is published — zero upfront cost
  • Tiered pricing: €2,400 to €8,900 per placement

Simple 3-Step Process

From strategy call to published article in as little as 7 days.

1

Book Strategy Call

15-minute call to understand your business, goals, and ideal publications. We'll tell you honestly if we can help.

2

We Pitch & Write

Our team crafts your story and pitches to editors. We handle everything from angle development to article writing.

3

Pay on Publication

When your article goes live, we charge. No publication = no charge. Simple as that.

"

"I was ready to burn €12K on a retainer agency that guaranteed nothing. Place & Pay got me into Yahoo Finance in 3 weeks. Genuinely only paid after it went live. The article brought us 3 investor meetings. This is the only PR model that makes sense for early-stage startups."

S
Sanjar
Founder
"

"Tried two reputable PR firms before this. Both took $15K+ upfront and delivered some basic blog posts. These guys got us published - paid the day after publication."

C
Cathy
Customer
"

"Got 3 articles published in 6 weeks. Wish we'd found them sooner."

O
Olivia Clark
Customer

Choose Your Plan

No retainers. No hidden fees. No risk. Pay only when published.

Basic

Per Placement

€2,400

One-time payment only after publication

  • 1 placement in tier-3 publication
  • MSN, HackerNoon, Benzinga, or similar
  • Full article ownership & rights
Get Started

100% Risk-Free

No publish, no pay

Platinum

Per Placement

€8,900

One-time payment only after publication

  • 1 placement in tier-1 publication
  • USA Today, The Independent, Wired, NY Post, VentureBeat
  • Full article ownership & rights
  • Dedicated account manager
  • Digital trust kit
Get Started

100% Risk-Free

No publish, no pay

Limited Availability

We only work with 10 new clients per month to ensure quality. Once filled, we won't accept new projects for 90 days.

Reserve Your Spot

Frequently Asked Questions

What publications can you get me featured in?

We work with 200+ tier-1 and tier-2 publications including USA Today, The Independent, Wired, NY Post, Newsweek, Entrepreneur, VentureBeat, and many more. Your plan tier determines which outlets we target.

How does the "pay only when published" model work?

Simple: You only pay after your article is live. We pre-authorize your card, but nothing is charged until publication. If we can't get you published, authorization is cancelled and you pay nothing.

What's your success rate?

We maintain a 99% success rate on placements. Our 2 years of journalist relationships and proven pitch strategies give us a significant advantage over traditional PR agencies.

How long does the process take?

Most clients see publication within 7-14 days of starting. The strategy call takes 15 minutes, we craft your story within 48 hours, and publication typically happens within a week after pitching.

Can I choose what the article says?

Within reason. We cannot 100% dictate, but we work closely with the media outlet and you to craft a story that accurately represents your business while meeting journalistic standards.

What stage startups do you work with?

We work with bootstrapped founders through to Series A. Pre-seed and seed stage founders see the highest ROI — media coverage directly impacts investor confidence and your visibility on Crunchbase, Harmonic AI, and Dealroom during fundraising. If you have a compelling story and can fund a placement, we can help.

Ready to Raise Faster and
Acquire More Customers?

15 minutes to see if we're a fit. We'll tell you honestly what media coverage can do for your startup's fundraising and customer acquisition.

Book Your Free Strategy Call