Two fundamentally different approaches to media coverage. One charges for effort, the other charges for results. See which model aligns with your business goals.
Trusted by 100+ businesses featured in
Performance-based PR with zero upfront cost. Pay only when your article is published in tier-1 media.
Monthly retainer model. Pay $5,000-$20,000+ per month regardless of results. Best for enterprises needing ongoing comprehensive PR support.
True pay-per-placement model
Starting price per placement. No monthly fees. No contracts.
Monthly retainer model
Requires 6-12 month contract. Total minimum commitment often exceeds $60,000.
The PR industry has operated the same way for decades: agencies charge monthly retainers, commit you to long-term contracts, and you're left hoping they'll deliver results. Performance PR flips this model on its head.
Traditional PR agencies charge $5,000-$20,000+ per month for their time, expertise, and effort. Whether they get you one article or ten, whether it takes 3 months or 6, you pay the same monthly fee. This creates a fundamental misalignment: the agency gets paid regardless of outcomes.
For most businesses — especially startups, SMEs, and first-time PR buyers — performance PR delivers better value. It's ideal for fundraising preparation, SEO backlink building, milestone announcements, and budget-conscious buyers who want results without the overhead.
Best Choice: Performance PR. Get 1-2 credibility pieces for your deck for ~$9,700 instead of committing $60K+.
Best Choice: Traditional PR. Need 24/7 reputation management and full-service communications strategy.
Best Choice: Performance PR. Build high-authority backlink profile at 70% lower cost than retainers.
Conclusion: If you need ongoing comprehensive support and have the budget, traditional PR is a viable option. But for results-focused businesses needing tier-1 media coverage, Performance PR is the more efficient, cost-effective, and low-risk model.
Three key advantages that make us the smarter choice for businesses serious about media coverage.
We only win when you win. Our pay-only-when-published approach aligns our incentives perfectly with your success. No retainers, no monthly fees, no risk.
Our streamlined process delivers results in 7-14 days, not months. We've eliminated the bureaucratic overhead that slows down traditional agencies.
With entry pricing at €2,400 and no ongoing commitments, we make tier-1 media accessible to businesses of all sizes, not just enterprises with deep pockets.
Join 100+ businesses who chose smarter PR. Book your free strategy call and see the difference.
