The Team

Meet Dale & Noemi

Husband and wife. Co-founders. We've fought tooth and nail in the startup trenches. Now we're building the PR agency we wish existed.

Dale Kirkwood

Founder / CEO

Serial founder with 5+ ventures across hardware, e-commerce, SaaS, and intelligence. Built Place & Pay after one too many agencies took retainers and delivered nothing.

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Noemi Kirkwood

Co-Founder / COO

Co-founder who built sales pipelines from scratch across three ventures. Knows what it takes to make a startup credible fast — with limited resources and no safety net.

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Our Journey

Present — 2021: From Place & Pay back to where it all started

2025 — Present

Place & Pay Media

Performance-based PR: Pay only when published
Zero monthly retainers, zero risk
The PR agency we wish existed when we were building startups

2023 — 2025

Cerebria Tech / Hello Dexter

AI-driven B2B sales intelligence platform
Backed by angel investors across Europe
Team of 11 across 4 countries at peak

2022 — 2024

Wavey Boats

Largest Supplier of Walker Bay Spares in the World
Operated in 20+ countries
Small market but highly cyclical industry experience

2021 — 2024

Nivy Watch

First Industrial Smartwatch on the market
Investor-backed R&D across Slovakia & UK
Shipped to customers across Europe within 2 years

Why We Created Place & Pay

We've been in the startup trenches. We understand tight budgets, the desperate need for media coverage, and just how many services are happy to charge monthly fees without delivering any value.

No Budget Surprises

We know startup budgets are tight. Our pay-only-when-published model means zero financial risk.

Media Coverage Matters

We've felt the pain of needing press for credibility, investor meetings, and customer trust.

Results Over Promises

We're tired of agencies charging retainers while delivering fluff reports. You get published or you don't pay.