Book a Call
I want to...
I'm at...
Raise Funding
Close your funding round 2x faster
BSBootstrapped
Revenue-funded and ready to scale
Launch a Product
Dominate your market from day one
PSPre-seed
~€250k raised — attract seed investors
Build Credibility
Convert more high-ticket leads with authority
SSeed
~€1M raised — prove traction for Series A
AI Visibility
Get cited by AI assistants and rank higher
ASeries A
€2M+ raised — dominate your category

Data Sources & References

We are committed to transparency. All statistics and claims used throughout our website are backed by credible research from recognized industry sources.

Note: Statistics presented are aggregated from various industry studies and may reflect different methodologies, sample sizes, and time periods. We present these as general indicators of industry trends rather than guaranteed outcomes. Individual results may vary based on market conditions, industry, execution quality, and other factors.

Raise Money & Startup Funding

  • 30% more successful in getting funding
    Startups that engage in PR campaigns are 30% more successful in getting funding within 1-3 months than those that don't.
    PR Week Study
  • 44% of market value tied to CEO reputation
    Executives estimate that 44% of their company's market value is attributable to the reputation of their CEO.
    Weber Shandwick - CEO Reputation Premium Study
  • 3x more funding raised with media coverage
    Startups with media coverage before pitching receive 3x more inbound investor interest and achieve 23% higher average valuations.
    First Round Capital Research via OBA PR
  • 15-25% higher valuations with strong media presence
    Strategic PR can improve startup valuations by 15-25% and reduce dilution for founders during fundraising.
    OBA PR - PR Strategy for Raising Seed Funding
  • 40% faster time to close with PR
    Companies with strategic PR during seed rounds close funding 40% faster than those without media coverage.
    OBA PR - Seed Funding PR Playbook

Executive Personal Branding & Leadership

  • 44% of market value tied to CEO brand
    Global executives estimate that nearly half of a company's market value is attributable to CEO reputation.
    Weber Shandwick - CEO Reputation Premium
  • 76% of analysts say brand impacts P/E ratios
    76% of investment analysts and journalists say that brand strategy has a moderate to large impact on changes to price-to-earnings (P/E) ratios.
    Interbrand & NewtonX Research
  • 92% trust in executive thought leadership
    92% of people trust recommendations from other people, including brand ambassadors, advocates, thought leaders, and journalists more than paid media.
    Nielsen Global Trust in Advertising Report

Trust & Editorial Media

  • 92% of consumers trust recommendations
    92% of consumers trust recommendations from people they know completely or somewhat - the highest trust level of any advertising format.
    Nielsen Global Trust in Advertising Report
  • 48% increase in conversion rates
    Companies who showcased media logos on their sites saw a 48% increase in conversion rates compared to those who didn't.
    The Ola PR - Power of As Seen On
  • 10x higher ROI through media synergy
    Synergizing earned, owned, and paid media channels can achieve up to 10x marketing ROI compared to running channels in isolation.
    Forbes - Synergizing Media Channels
  • 4x higher brand consideration
    Earned media drives 4x higher brand consideration than paid advertising and delivers 3x the ROI compared to paid search.
    Medium - The Power of Earned Media

B2B Buying & Sales Impact

PR Industry & Effectiveness

Additional Resources